Al Lindner, the Legendary Lindner Family, Rick Murphy and George Poveromo have challenged Trigger X in every kind of condition and discovered that no other bait in fishing has anything like this. With patented Ultrabite® Pheromone Technology, every Trigger X bait naturally attracts fish and triggers their brain into thinking it’s time to eat. Challenge your idea of fishing, try Trigger X and discover for yourself what Rick, George, Al and the Legendary Lindners already know.